For the past few years, I've been the Regina George to the food industry's Gretchen Weiners, exasperatedly pleading for everyone to STOP TRYING TO MAKE JACKFRUIT HAPPEN, IT'S NEVER GOING TO HAPPEN. It's not that I don't think that jackfruit has what it takes to be the next big breakout ingredient. It's just that I've seen so much hype and fanfare, which never actually comes to fruition in grocery stores, food blogs, and restaurants. At least I haven't noticed it happening.
Despite its virtually limitless potential as a vegan meat substitute, the fruit has been at a standstill.
0 Comments